To be able to differentiate and stand out in today’s world is a complicated task!

In a market as saturated and competitive as ours, factors such as quality, costs and accessibility compete on a one-to-one basis. We must look for ways to stand out from our competition. 

Differentiation is an arduous and tedious task. We must take care of our brand image. This is of vital importance because our brand image defines us and visually differentiates us from others. The brand image helps us transmit important values as innovation, elegance, and quality, among others.

We must start from the beginning… Our Logo, our identity, the face with which we will sell ourselves across channels. Through media with which we can reach our target, in media as agile and wide as the Internet.

Our logo is the expression of the personality of a company or product. A logo visually defines a company and makes it different from others. It is an element of fundamental importance for corporate positioning. A good logo attracts attention, is easy to understand and establishes credibility.

A logo is the central element of every company’s visual identity. Generally made up of three basic elements such as color, typography and graphics (although sometimes this can be only typographic).

Why a logo?

The Logo is one of the most important assets of any company. It identifies a company, their products and services offered in the market. A logo generates confidence in clients and consumers. It facilitates all communication processes.

The magic of a logo is – “to say more with less”, its simplicity allows it to be:

• Legible (up to the smallest size)
• Scalable (to any size required)
• Reproductable (no material restriction)
• Distinguishable (both positive and negative)
• Memorable (with impacts not easily forgotten)